A new style in medical wigs for men
to be available in three colors
^{～Enabling speedier styling and delivery*1 to ease the burden on patients～}

Aderans Co., Ltd. (Head Office: Shinagawa-ku, Tokyo, Japan; Representative Director and President: Hiromasa Suzuki), promoting the wellness business of hair, beauty, health, and medical care on a global scale, is launching a new style in ready-made wigs for men under its medical wig brand Rafra®. The product will be available from Friday, February 28 at Aderans' in-hospital hair salons Komorebi and the company's online store for appearance care "AderanSmiley" (https://medical-aderans.com/, in Japanese). The new style will be offered in three colors, one of which (F2B) will be available on February 28 and the other two scheduled to go on sale in late March.

We have developed this new style (RH01) in response to the growing demand for men's medical wigs^*2, as well as a rising number of health professionals encountering more patients who would like to purchase a wig easily and quickly. The product focuses on speedier^*1 styling and delivery to ease the physical burden on patients as much as possible. RH01 is also available at an affordable price to make it more accessible to first-time wig users and people facing other expenses, such as treatment and childcare. We are offering the product in three colors to accommodate various needs and preferences of different generations.

Cancer affects millions of people in Japan: It is currently estimated that one in two, both men and women, will develop cancer during their lifetime^*3. To support cancer patients' employment and quality of life, a growing number of municipalities across Japan are providing subsidies to help people purchase medical wigs^*4. At Komorebi, our in-hospital hair salons, we offer appearance care to help address various issues, including loss of eyebrows and eyelashes as well as hair. Valuing patients' voices and health professionals' input, we will continue to develop products that are truly tailored to people needing wigs. 

^{*1 Comparison with our conventional products.
*2 The number of purchases by men at the Komorebi in-hospital hair salons (data collected on January 13, 2025).
*3 Source: National Cancer Center Japan Cancer Information Service. "Latest Cancer Statistics." 
https://ganjoho.jp/reg_stat/statistics/stat/summary.html (in Japanese)
*4 Reference: Japan Hair Association. http://nmk.or.jp/lp_medwig_ur/index.html#help (in Japanese)}

An image of the new style RH01 (color: F2B)

■　Product Features
・　Speedier product delivery through specifications
We have developed the product specifications with a focus on speedier delivery^*1, shortening the time required to cut the wig for each customer according to the shape of his face and head, to help reduce the physical burden on patients. 
^{*1 Comparison with our conventional products.}

・　More natural tones made possible by Aderans' original hair fiber blend
Using our unique formula for the optimum balance, we blend artificial fibers (100% polyester) to create natural tones. RH01 is available in three colors to accommodate different needs and preferences: F2B (natural), F4 (chestnut), and W15G (5-15% gray). In particular, W15G is the color unique to this product, with different proportions of white hair in different parts to look more natural. You can also use a hair dryer and a hair straightener (up to 130°C) to create your best style.

^{*5 While these photos are of the actual products, the colors may look different depending on the environment.} 

■    Product Overview
Ready-Made Wig for Men by Medical Wig Rafra®

■    About Rafra®, Aderans' Medical Wig Brand
Rafra® is our medical wig brand, launched in 2005 to help people with delicate hair problems caused by illness or treatment. The brand is named after rafraichissement, a French word meaning "refreshment." The name reflects our sincere wishes for customers to be relieved of anxiety, restore their energy, stay beautiful, and keep shining. In addition to the comfortable products, we also provide thorough support throughout customers' recovery journeys based on the Three Gentles: gentle products, gentle customer service, and gentle environment. Listening to and incorporating the patient voice, we continue our efforts to improve the quality of Rafra® products including their softness, better fit, and natural look.
^{*6 Medical wigs are not intended to treat or prevent illnesses.}

< Aderans' Activities in the Medical Care Business: Examples >
■    Developing in-hospital hair salons
Since its launch in 2002, our in-hospital hair salon Komorebi has expanded to 36 locations^*7 across Japan. They offer comprehensive, one-stop appearance care to support patients' quality of life. For example, they provide consultation for people experiencing hair loss due to chemotherapy and other reasons, sell wigs and offer after-sales services for the products, provide general hair salon services, and help find solutions to nail and eyebrow problems. Their services are available not only to patients but also to their families, hospital employees, and more.
^{*7 As of February 18, 2025.}

■    Requiring service staff to take medical care seminars by external instructors
We require all service staff members at Komorebi in-hospital hair salons to take training on customer service in medical care, provided by VOL-NEXT (a company offering services to cancer patients), aiming to build a system that enables patients to use medical wigs safely and comfortably. As of October 23, 2024, a total of 1,235 employees have taken the training and now leverage the accurate knowledge, including various health conditions and causes of hair loss, to support patients with sensitive issues.

< Media Inquiries >
Group CSR and Corporate Communications Office, Aderans Co., Ltd.

TEL: +81-3-6895-9615  
e-mail: pr@aderans.com
Aderans website: https://www.aderans.co.jp/corporate/english/