Offering One-Stop Solutions to All Hair Problems
Aderans signed a business partnership agreement with Policy Company Co., Ltd. (Head Office: Chuo-ku, Tokyo; Representative Director: Kazuhito Nishida) on August 22, 2023. Leveraging Policy Company's clinic management support and marketing know-how, we will work together to develop a system that enables our interested customers to receive AGA and hair loss treatments at their clinics.
Our Custom-Made Wigs Acquiring Certification as Health Promotion Devices
In 2019, our custom-made wigs were certified as Health Promotion Devices by the Japan Home-Health Apparatus Industrial Association. The certification recognizes not only our product quality and safety but the contribution of wigs to health promotion as well. In our joint study with Osaka University, we have found that wigs can bring mental satisfaction to users and therefore improve their psychological quality of life (QOL).
Offering Solutions in Hair-Related Fields
We have launched a universally designed makeup palette BLINDMAKE® UD Palette, using makeup as a tool to support people with visual impairments struggling with appearance care. For commercialization, we developed the product in collaboration with people with visual impairments who are promoting BLINDMAKE® at the Caremake Association.
Launching a New JIS-Compliant Medical Wig for Men
We launched a new style of ready-made wigs for men from our medical wig brand Rafra®, responding to growing customer demand for wigs focusing on comfort and usability. After about a year of development process with trial and error, the product finally became available on the market in June 2019.
Medicure: Collaboration with GUNZE
In September 2017, we started offering GUNZE's low-irritation innerwear Medicure at our in-hospital hair salons. The Medicure products had been available only through phone or online orders. In response to requests from many patients and healthcare workers to actually touch and feel the products, we decided to offer them at our in-hospital hair salons, enabling them to actually see and touch them.
OVE: Collaboration with Shimano
OVE is a life creation space operated by a bicycle company Shimano Inc. In June 2018, cellist Chika Omae had a concert at OVE, where we also introduced our CSR activities and hosted a wig try-on event. The concert was a wonderful opportunity for us to showcase how wigs could help people enjoy healthy and enriched lives, just like the bicycles provided by Shimano.
Receiving the Social Products Award
Aderans' SCALP GUARD Orgarich series received the Social Products Award, in the domestic category of the Social Products Awards 2017, from the Association for the Promotion of Social Products. This product series has also been certified by Ecocert. (*The products are no longer available.)
