(Benelux) Establishing the Stitching Nu Jij Foundation to Support Cancer Patients and Their Families
Lenny Van Zundato, the shop manager of Aderans Benelux Francie Hair Boutique, established the Stichting Nu Jij Foundation to support cancer patients based on her own cancer experience. Aderans Benelux is supporting its activities as well. For example, the company organizes various events on weekends, attracting 120 patients aged 18 to 40.
(UK) Hosting the Ladies Night Charity Fashion Show
Aderans UK hosted the Ladies Night Charity Fashion Show in Brighton. This is a CSR event aiming to raise awareness of the fact that many people struggle with hair loss, calling on people to support those affected.
(UK) Supporting My New Hair
Aderans UK supports the activities of My New Hair, a charity organization founded by Trevor Sorbie MBE, a renowned hairdresser and global icon. The company also provides practice wigs and technical guidance to hairstylists to help them support people suffering from hair loss caused by cancer treatment and other reasons.
(UK) Offering Free Counseling at a Hospital
Since 2016, Aderans UK's hairstylists have been volunteering at a hospital in Brighton, where their salon is located. They provide seminars and individual counseling to patients who have lost hair due to treatment and other reasons.
(Aderans UK, Aderans Germany, and Aderans Sweden) Supporting The Little Princess Trust
The Aderans Group has been supporting activities of The Little Princess Trust (LPT) since 2011. The LPT is one of the UK's best-loved charities, offering free real hair wigs to children and young people (up to 24 years) who have lost their own hair through cancer treatment or other conditions. It also funds childhood cancer research. The LPT is the only charity in the UK that has been awarded the MBE. Aderans UK helps the LPT by providing wigs, supporting hair donation, jointly hosting events, and offering special services to the organization.
(UK)Presented a Wig to Joanna Rowsell MBE OLY
Joanna Rowsell MBE OLY is an English cyclist on the Great Britain Cycling Team and was diagnosed with alopecia.
She came in to one of Aderans UK shops looking for a wig for the Olympic ceremony. Aderans UK gifted her a custom-made wig for the ceremony.
Also, Aderans UK gifted her a custom-made wig for her wedding in July 2015. Her wedding became a hot topic for conversations because of the Britain's popular magazine "Hello".
(Germany)Support for "Alopecia areata deutschland e.v."
Since 2017, Aderans Germany supportied the alopecia patient group "Alopecia areata deutschland e.V." We offer wigs at discounted prices and free wigs for children under the age of 17. Three organizations, adding the Alopecia Foundation, made calendars using Alopecia patients as models until 2019, and donate sales to the organizations.
Expanding In-Hospital Hair Salons Internationally
In-hospital hair salons, which are well received in Japan, have also been introduced in Sweden since 2011 (a total of eight salons in Sweden, the Netherlands, and Germany as of August 2022).
(Benelux) Offering Specialist Training
Aderans Benelux provides wig specialist training as the leading company in the hair and hairstyling fields equipped with the latest techniques. The company offers different courses according to students' skill levels: The basic course is for beginners to prepare for careers in the fields, and the advanced course is for experienced stylists to learn a variety of the latest knowledge and cutting/styling techniques.
(Germany) Donating to Charity Golf Cup Play for Life
Aderans Germany took part in the charity golf cup Play for Life as a premium sponsor. Intercoiffure Deutschland (a network of hairdressers) hosted the event on September 23 and 24, 2023, using a portion of its proceeds to help young people in other countries receive training in the beauty industry.