Our SDGs

In 2015, the United Nations General Assembly adopted the Sustainable Development Goals (SDGs), a set of goals to be achieved by 2030 such as ending poverty, inequality, and injustice as well as promoting climate action.
The SDGs consist of 17 goals and 169 detailed targets to build a sustainable society. They serve as international goals for all countries and regions, including both emerging and developed ones, to achieve in 15 years from 2016 to 2030.

As a global company, the Aderans Group is committed to actively addressing various global issues, to solving social problems through its business activities, and to promote initiatives on key challenges, striving to help build a sustainable society and to achieve sustainable growth.

Reorganizing Our Activities for the New Era: Focusing on the SDGs

The Aderans Group has created value and demonstrated its strengths to offer total hair solutions to customers. Since the company's establishment, we have tirelessly worked to integrate such value and strengths with our business. We are now exploring how our value co-creation-oriented CSR activities are linked to the SDGs.

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  This page also includes information on our past activities.

Our Conventional Four Categories of CSR Activities

Four Categories of Our Activities for the SDGs

Smile for Health: Wishing for Many People to Be Healthy

• Solving health issues through hair

• Solving potential problems in the hair-related area

As a leading total hair solution company, the Aderans Group has addressed various hair problems since its foundation. In order to bring smiles to people suffering from hair challenges all over the world, we promote various efforts, including the development of innovative artificial hair and medical wigs, collaboration with partner companies, and research through industry-academia collaboration, to offer solutions using hair to help address health issues.

In-hospital hair salons: addressing various customer needs

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Solving health issues through hair

The world's first wig standard: JIS standardization for medical wigs

Certification as health promotion devices: our custom-made wigs contributing to customers' health promotion

Seminar on appropriate services in medical care: training to improve support for patients

Pink Ribbon Campaign: supporting activities conveying the importance of early detection and treatment of breast cancer

Collaborating with external organizations in the health field

Stichting Nu Jij: supporting cancer patients and their families
(Aderans Benelux: The Netherlands and Belgium)

The Little Princess Trust: supporting children who have lost hair
(Aderans UK, Aderans Sweden, and Aderans Germany)

Cancer Fitness: supporting cancer patients and survivors

Exploring further solutions

Joint studies with research institutions: exploring the world of hair through industry-academia collaboration

Health business using hair: joining the Hair Diagnostic Consortium as a managing organization
(from April 1, 2017, to March 31, 2020)

Smile for Society: To Be A Healthy Society

• Rewarding work, human resource development, diversity & inclusion

• Universal design that considers society

• Collaboration with local communities

We have approximately 7,000 employees expanding our global activities in 20 countries and regions, mainly through about 500 salons and shops in Japan as well as 300 overseas locations. We aim to enable employees with diverse values and ideas, regardless of their nationality, gender, or any other backgrounds, to keep creating new value by fully demonstrating their uniqueness and abilities. We also promote coexistence with the local community through each local site.

Cooperating with JHD&C: preventing children's physical trauma of hair loss from becoming an emotional scar

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Internal skills competitions: to enhance service and technical skills

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Creating rewarding workplaces

Receiving an award in the Health Management Category of the 5th Good Standing Company Awards: for support to balance work and cancer treatment

Credo: our customer service policy created by employees

Acquiring Hair Adviser certification: serving customers as hair and skin specialists
* Hair Adviser is a trade mark of the Japan Hair Science Association.

Our initiatives across the world

My New Hair: supporting patients suffering from hair loss
(Aderans UK)

Pay It Forward: spreading gratitude (HairClub)

Donating wig prototypes made at the Thai factory to local hospitals (e.g., Thammasat University Hospital, National Cancer Institute)
(Aderans Thai, World Quality)

Welfare support vending machines: for children suffering from poverty and disabilities
(World Quality)

Employee-led activities: for the health and safety of employees and their families
(Aderans Philippines)

Smile for the Earth: Preserve the Earth Forever

• Realization of a resource recycling society

• Reduction of environmental load

• Prevention of environmental pollution

We see the environment as one of our corporate social responsibilities. We are engaged in environmentally friendly activities to create a sustainable society, in which the economy and the environment are compatible. Our activities to this end include offering environmentally friendly products and reducing the environmental impact at our business establishments.

Fontaine Green Forest Campaign: working with customers for eco cycle

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International environmental management standard: acquiring ISO 14001 at the Thai factory

Saving energy at salons and shops

Reducing the use of fitting materials through 3D scanners

Reducing water usage: introducing water-saving shower heads

Reducing power consumption: introducing LED lighting

Smile for the Future: Expanding a Bright Future

• Supporting children

• Efforts for a sustainable society

• Cultural development

In recent years, society has undergone major changes at an accelerating rate, and social issues have become more complex. To help build a future filled with smiles and joy, we strive to create value that will contribute to the future by solving issues in areas where we can leverage our strengths.

Studio AD: experts in wigs and hair makeup

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Our wigs have also been used in Shiki Theatre Company's musical "Cats"
(Photo by Katsuhiko Hori)

Love Charity: our initiative for over 40 years since 1978

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Cooperating in culture and entertainment

Supporting shining people through hair and wigs

Supporting an international cultural exchange performance: cultural exchange between Japan and Kazakhstan (May 2015)

Cooperation with academic groups in business management: sharing practices through publications and lectures

Support for children

Hair Club for Kids: supporting children struggling with hair problems
(HairClub)

Toys for Tots: offering toys to children
(Aderans Hair Goods)

Donating money for school lunches and textbooks
(World Quality)

Initiatives for the future

Joint development of new hair materials: launching a joint development project with Spiber aiming for a sustainable society

Collaboration with TBM: launching collaboration with TBM aiming for a sustainable society

Asahi World Forum: supporting its SDG-focused theme as a special partner (2018 - 2023)

* For more details on these four categories "Smile for Health," "Smile for Society," "Smile for the Earth," and "Smile for the Future," please visit the web page on each category and the CSR Communication Report.

<CSR Communication Reports>https://www.aderans.co.jp/
corporate/english/sustainability/csr_report/

Looking Ahead

Having completed the process of linking our activities to each SDG, we are currently defining our commitment to the SDGs so that the Aderans Group can achieve both its business growth and the sustainable society the SDGs aim for.
We will set goals toward 2030 to help achieve the SDGs and promote initiatives to create new business opportunities, aiming to help solve problems for our future society and drive our business forward by leveraging our unique strengths.