Technical Expertise
We have our own technical certification exam and training programs. Our staff members at the directly operated and in-hospital salons are qualified as hair dressers and barbers, using their outstanding skills and knowledge on styling wigs to address customers' diverse hair needs.
Acquiring Hair Adviser Certification
We encourage employees to be certified as Hair Adviser (organized by the Japan Hair Science Association, JHSA), aiming to ensure that they can provide customers with expertise and correct information on hair and skin. Aderans currently has over 300 employees with the qualification, the largest number in the industry.
Number of employees with JHSA qualifications (as of August 2023)
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Hair Adviser: 366
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Hair Consultant: 15
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Senior Hair Consultant: 6
Organizing the All-Japan Skills Competition
Since 1980, we have held the All-Japan Skills Competition, where our salon staff members compete to showcase their skills. We stress the importance of after-sales services in addition to product sales, with a firm belief that enhancing employees' barbering and hairstyling skills is essential for enabling customers to enjoy wigs for a long time. At the 28th event in 2023, 908 qualified employees of Aderans and Ladies' Aderans across Japan participated, and winners for different categories were selected from 19 finalists.
Originally started as the event only for Aderans and Ladies' Aderans, the Competition has been expanded to Fontaine since 2016, aiming to further enhance customer service and technical skills at Fontaine as well. At this event, titled "All-Japan Role Play/Styling Competition," contestants showcase their customer service skills as well as technical skills in cutting and styling of ready-made wigs. We held the 6th event in 2023, where 590 Fontaine employees at department stores, directly operated shops, and general merchandise stores (GMS) participated and a winner was selected for the Role Playing and Styling divisions respectively.
In 2018, we also held the first Wig Design World Challengeship Awards to celebrate our 50th anniversary. The Aderans Group members across the world work together as one to further enhance our technical skills.
